Karen Hansen

Writing & Editing

Meet Karen

Writer & Editor | If I don’t know, I’ll find out!

Developmental Editing | Line/Copy Editing

Washington, D.C. | Call/Text: (202) 536-8356

Content Managing Editor | Freedom Forum | April 2021- Present

Establish core messaging and collaborate with subject matter experts to develop content for all internal and external communications.
Edit all internal and public-facing content including articles, website pages, exhibits, newsletters, reports etc. for voice, tone, message, calls to action, and audience engagement.
Manage digital content strategy based on new constituencies and objectives including launching a new website.
Compose email marketing content for all events and programs.
Develop and implement department newsletter strategies.
Analyze annual industry survey data, then draft and oversee revision and publication of survey reports in partnership with public relations team.
Supervise copy editing and content writing staff.
Lead style guide development.
Co-lead team of 20 to create a public education programming event including establishing objectives, identifying key messages, designing interactive family-friendly programming and drafting all print and email materials.

Director of Membership, Marketing & Communication | Radio Television Digital News Association and Foundation | September 2017-April 2021

Content Strategy

Constructed and executed an overall communications strategy.
Envisioned and executed content marketing campaigns for all awards, events, programs, products, and trainings.
Develop content calendar based on newsworthy journalism trends and events.
Translated and converted research and educational products into digestible formats, such as tweets, talking points, fact sheets, and op-eds.
Oversaw more than 40 independent content contributors, including soliciting content, reviewing pitches, and editing content.
Researched, wrote, edited, and distributed targeted, engaging content for multiple channels including more than 280 web articles per year, social media, and email messaging.
Oversaw 20 students over the course of a 3-day conference to produce: 19 live blog entries, 7 Facebook live interviews, 9 web stories, 12+ interviews and videos, 300+ tweets (including 16 live sessions), and 24+ Instagram stories, posts, and live videos.

Marketing

Executed comprehensive content marketing strategies for annual conference and training events.
Increased followers by 20% or more on Facebook, Twitter, Instagram, LinkedIn, and YouTube per year.
Set up automated nurture email campaigns for program participants, increasing participation and conversion.
Created lead-generating downloadable guides based on web content pieces and live training events.
Redesigned and curated weekly email newsletter.
Quickly responded to relevant news with timely social posts.
Wrote, edited, branded, and published annual industry benchmarking survey.

Membership & Program Manager | Radio Television Digital News Association and Foundation | July 2014- September 2017

Selected and implemented new association management and marketing automation software, including data assessment, cleanse, and transfer.
Increased membership drive purchases 131%, retention by 5% and overall membership 16% with multi-channel campaigns.
Provided detailed monthly membership reports, including long-term membership trends and predictions.
Maintained membership database, member lists, and prospective member data.
Managed awards, scholarship and fellowship programs, including application, judging, and award processes.
Lead the student chapter certification and engagement.

Student Program Coordinator | Radio Television Digital News Association and Foundation | December 2013- July 2014

Overhauled student chapter program structure.
Created and executed multi-channel social media marketing outreach, resulting in an 85% increase in number of scholarship applications.

Memberships

Certificates

Courses

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